For the launch of Secret Island Salmon’s new products, we were tasked with creating prospecting paid social ads to showcase their new releases, including salmon bacon and salmon hot dogs. I designed vibrant, eye-catching static and carousel ads using their high-quality lifestyle imagery and branded elements, such as the signature rounded star, to ensure strong visual impact. Additionally, I created an evergreen video to highlight Secret Island Salmon’s unique value propositions and a PDF featuring detailed nutrition information for their website.